How to focus your creative energy and optimise your social media: Carmella shares our best tips, tricks and hacks to help take your online brand to the next level.

Whether you’re running a well-established business or just getting your company off the ground – finding your niche in the realm of social media can prove to be a daunting task. The fact is, social networks are here to stay and it’s no longer simply about presenting a product to your target demographic. From now on,  it’s about creating a customer experience!

As of 2016, Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest were listed as the top seven platforms used by marketers. Certainly, that is a lot of different avenues to navigate and what’s more is that a recent study done by M. Stelzner, Founder of Social Media Examiner, showed that: “40% of marketers themselves found that social media marketing has become more difficult in the last 12 months.”

With all this in mind, the social media mavens of Carmella Consulting have carved out a path that will help you get (and stay) on the road to social media success:

1. Your Strategic Start

Be specific and honest with yourself during this first phase. Just like creating an all-important, highly-detailed business plan, taking the time to map out exactly what and who you are looking for in the social media world is crucial to your forward momentum down the road.

2. Content is King/Queen

Once you have your strategy – show it off!
When published on a regular basis, quality content serves to attract new leads, inform customers and encourage repeat visitors.

Bonus Item:

Here is a list of 10 key messages every business should create and continue to use (as needed) across their social platforms:

3. Tools, Widgets & 3rd Party Apps are Your Friends

There is an endless list of incredible tools online (desktop & mobile) that can help take your content to the next level. Do your research, ask around but ultimately don’t feel like you have to do everything the hard way. Here are some examples we endorse: automatic grammar checks that go beyond spell check (, design help – purchasing or finding stock photos (, always shrinking your links (, and considering the implementation of social media managing platforms ( Each app/ tool serves as a little worker-bee to help you get more done, and we could all use a little extra help, right? Right!


No matter what stage of content creation you’ve achieved to-date, we know these tips and tricks will not only build some extra traction for your brand and future sales but get you and your target audience much better connected in lasting and authentic ways.

Happy socialising!

– The Carmella Crew

phone screen image credit: Jason Howie


3 Responses

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  2. Thanks for sharing the tips with us. No doubt about the fact that building a brand around our business is a must. With the help of social media and content, we can easily build a brand for our business.

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