Carmella Marketing

latent semantic indexing LSI SEO
If you are a business owner, you know how important efficient marketing is to make sales. Marketing strategies can be confusing, which is especially true if you are trying to manage business operations on your own. Understandably, not everyone has a grand budget to hire marketing companies, but doing things yourself does not have to be as daunting as it seems to be. 

Nowadays, most people involved in online marketing know about SEO – Search Engine Optimization. However, Latent Semantic Indexing (LSI) is not talked about nearly as much. If you want to maximize your sales, LSI can be of enormous benefit when used right. We are here to shed light on such well-kept secrets, just like no deposit spins, LSI can be a total game-changer.

What is Latent Semantic Indexing?

Firstly, let us go over what LSI is. Essentially, this function makes use of natural language processing to aid search engines in understanding what content is of relevance.

LSI is the vital factor when a search engine tries to figure out the context of the content. Let’s say that you want to search for ‘football shoes’. Both words searched individually would give you totally different results, compared to the ones you’d get when searching the two together. Search engines like Google make use of LSI keywords in order to understand the context of a given page.

LSI keywords are similar keywords in your text that work to signal what the theme is. Employing LSI keywords, therefore, can heighten the SEO performance of your page. That is why they should be taken into serious consideration when creating content for your pages. Otherwise, you’ll be missing out on organic traffic.

The Importance of LSI in SEO

When it comes to search engines, Google undoubtedly dominates the market. In the early days, the company understood that most competing engines relied on the frequency of keywords to filter their results.

Google, in turn, chose to take a different route by using a wider array of metrics. It developed an algorithm that bases search results on a much wider spectrum of variables, as detailed in its 
Search Quality Evaluator Guidelines.

In summary, Google employs various methods to understand the structure and extract the meaning of content. It bases its search results on things like LSI keywords, the trustworthiness of a given publisher, and the wider context of a webpage.
Google LSI latent semantic indexing

How to Use Latent Semantic Indexing to Drive Sales

Now, we know that Google’s algorithm heavily relies on the context of your content to categorize the search results appropriately. That means it is incredibly important to spend time researching relevant LSI keywords to place in your text.

Ranking high in the search result pages is not merely about the number of SEO keywords, but their combinations are equally, if not more important. So how does one go about identifying the LSI phrases to feature? There are a few methods to reap the power of LSI, and all are very accessible.

Google’s Autocomplete Function

The simplest way is not always the worst, especially when it comes to LSI keywords. To make your content appealing to Google, you can simply go straight to the source and see how the search engine functions. Take the topic of your concern, and type it into the Google search bar. Look at the autocomplete suggestions it comes up with.

For example, when typing in the words ‘shoes that’, Google suggests autocompleting the phrases with ‘shoes that make you taller’, ‘shoes that go with everything, ‘shoes that look like feet’, etc. These phrases are good indicators as to what word combinations would be great to include in your content. Simply apply this technique to your relevant topic and its surrounding keywords, and you will have a great starting point.

Dedicated LSI Platforms

LSI Graph
There are also dedicated platforms that will provide you with deeper insights into LSI. LSI graph, for example, will give you an overview of whether an LSI phrase is trending, its precise search volume, and additional relevant phrases that match your general context. What makes the platform a must-use is that it can give you data on the cost-per-click (CPC) of the keywords. That allows you to intelligently pick and choose your phrases by knowing what to prioritize.

The art of using LSI in SEO well depends largely on balancing the number of keywords in your content sensibly. You don’t want to just jumble in all the keywords, as that may compromise the quality and readability of your content. Always prioritize the highest CPC keywords, then work from there. There are also additional valuable SEO tools to add to your arsenal, namely
SEMRush and Ahrefs.

Google’s Related-To Function

Another useful method for identifying valuable LSI keywords is to use Google’s ‘searches related to’ section. You will find it on the general search results page. Sometimes these results can overlap with the LSI keywords found in the autocomplete function, but you will likely find at least a few more that are worthy to consider for your content.

The more relevant, high-ranking keywords you collect, the easier it will be to work your content around them tastefully.
We trust you gained some new insight into Latent Semantic Indexing, as well as why LSI is so important for your business. Integrating LSI is certainly not rocket science, but it requires some research on your part.

Thankfully, online platforms such as LSI graph, SEMRush, and Ahrefs are excellent at helping you generate latent semantic indexing terms in no time.

Do you use any SEO tools to improve your content? Which are your favorite ones, and why? The Carmella Crew would love to hear your thoughts on the topic. Please share your opinion in the comment section below!

About the Author

Ever since the term “SEO” went viral, Thomas Glare was fascinated about how a better positioning in search engine can dramatically change the business. So, he started to look closely at how things work and he’s always up to date with the new tactics and algorithms released. Since he’s good with words, he decided to share the knowledge with others as well. He has also successfully applied marketing strategies to several brands.

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