To grow your business, you need traffic! You need people to see your offer. But what’s all that traffic for if they don’t turn into leads or sales? Your content needs to be structured to drive conversions. And what’s the best media to make it all work together? SEO video marketing.
Since platforms like TikTok and Instagram Reels have hit the scene, video is taking over the internet. Over 90% of online usage is in video consumption! This is where you need to focus your efforts. This is where the traffic wants to go.
Ready to get started on leveraging video for your business? Let’s dive into our quick and dirty guide to getting more traffic and leads using SEO video marketing!
What exactly is it about videos that generate up to 1,200% more shares than text and images combined? Our eyes are biologically wired to detect and focus on movement, for our early ancestors it meant the difference between surviving another day or ending up as a lion’s lunch.
Moving images also closely mirror our lived reality, for this reason they’re better at conveying emotions and generating authentic memories. Our brains retain visual stories much better than written words. Studies show that viewers retain 95% of a video’s message compared to 10% from reading, helping improve brand recall and leading to greater leads and sales.
Once you’ve generated the traffic, whether that’s from organic content, email marketing, or paid advertising, give them video content. Your landing page video should be dynamic and clear. It should support the offer on the page, not just repeat it.
When you want something from your ideal customer, namely their contact info, it’s good practice to give them something in return. This is often referred to as a lead magnet, gateway offer, or freebie.
Create an irresistible resource that is meaningful to your target audience. This could be a free demo, the walkthrough of a practical framework or guide, or an enviable case study. Whatever is in your zone of genius, focus on that.
Support this resource with an equally irresistible offer and generate traffic using your social media platform or with a paid advertising strategy. Send that traffic to a list-building form that allows you to collect contact information for your target market.
Now that you have them, you can market to them again and again, with little to no expense. Which brings us to the next tactic…
Your email list is already made up of folks that know you, who connect with your message and your brand. Use this to your advantage!
Did you know that using the word “video” in email marketing campaigns can increase your click through rates by 200-300%? And boost open rates by 19% And reduce unsubscribe rates by 26%?
Send email traffic to your website, your YouTube channel, or a landing page with the complete video. This is a powerful and budget-friendly way to upsell your current list into your latest and greatest offer.
Now, we all know you don’t own followers or fans on social media. However, using video content to drive traffic elsewhere, gives you a better chance at collecting their info and turning them into a lead.
Use Instagram Reels for example. You can’t put a link in the video but you can direct them to the link in your bio. This link can go wherever you like! It could go to a LinkTree, more video content, or a page on your website.
Each stop along the way is another opportunity to use video content to nurture them along their customer journey. Social media video content allows you to use the platform you have to gain traction and capture leads and traffic off-platform.
You don’t have to make a new video every day. In fact, batching your production into one day can save you a lot of time and money.
Start with a strong video content and marketing strategy that clearly lays out who you’re marketing to, what they want to hear, and how you’re going to offer solutions. This will be the framework for your content production.
One video can be repurposed to suit all of your social media channels, a new gated resource, or an email campaign. Pull highlights from your videos to feature as TikToks or Reels to divert traffic off-platform. Use larger portions as teasers on a landing page to encourage lead generation.
When you invest the time and money into a strong SEO video marketing strategy, it all works together to get you the best possible results.
When it comes to generating traffic and leads, you’re asking the viewer to do something, to take any action outside of simply viewing or scrolling. Sometimes they’re interested enough to read but might be on the mental fence about taking action.
Ask for the action. Tell them what’s on the other side. Create your offers to paint a picture of the features and benefits of clicking that button or entering that info. If you don’t ask for it, you’re less likely to get it.
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.
At Carmella Marketing we are invested in helping businesses like yours create high-quality on-brand video and photography assets to leverage in the traditional and digital marketing space.