Retargeting 101: Get Started and Achieve Greater ROI

Retargeting Ads Google

You’ve probably noticed that you’re shown ads for things that you’ve recently searched for online. That’s called retargeting, and it happens because advertisers want to show their ads to people who are most likely interested in what they have to offer. It can be a powerful tool for boosting your sales and increasing the lifetime value of each customer.

What exactly is retargeting?

Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic (users who leave without converting) after they leave your website. It works by showing ads to people who have visited your website or mobile app on specific websites and apps, such as Facebook and Google. When users visit these sites, they’ll see an ad for whatever product you’re trying to sell them.

Retargeting allows you to target users who were interested in your product or service but left without making a purchase–and show them relevant content related to their interests again, even if they don’t go back directly through the original channel they came from (For example, Google retargeting is very effective as your ads can appear on Gmail, Google shopping, Google searches, etc.).

Retargeting ads work on desktop, mobile, and tablet devices – wherever your potential customers are online. You can also reach them with retargeted display ads when they’re browsing the web on desktop in their browser. They may also see a retargeted video ad if they watch a video on Facebook or Instagram. With retargeting technology, you don’t need to worry about whether or not your ad will be displayed correctly across all these different devices and operating systems: your messages will always be delivered where they’re supposed to be shown.

For most websites, only 2% of web traffic converts on the first visit.

Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. By displaying ads to people who have left your site without converting and keep your brand in front of them until they are ready to make a purchase.

Did you know that conversion rates can increase by up to 400% by simply running a retargeting ad?

You can use retargeting to increase sales and conversions by advertising to website visitors and mobile app users, or even those who have just added items to their cart but didn’t make a purchase. For example, if someone visits your clothing store’s website but doesn’t buy anything, they might see an ad on another site offering a special deal on some of their favorite items that they were looking at on your site. Retargeting ads are also useful for increasing customer loyalty by encouraging repeat sales.

I am happy with my ROI, why should I use retargeting?

Retargeting ads are designed to be relevant to a person’s previous behavior, so they’re an effective way to keep your brand top of mind as people continue their purchase research.

It is most effective when you already have an audience who has expressed interest in what you offer. It works best when it’s combined with other tactics like search engine marketing, digital and social media advertising, which can help expand the number of people who see your retargeted ads.

If someone has interacted with your business (for example, if they’ve viewed a product page or started the checkout process), then you can use retargeting ads on Google or other platforms to promote related content. The idea is that by seeing an ad for something they’ve already expressed interest in, the user will be more likely to click and make a purchase than if they’d never seen the ad at all!

Finally, retargeting is a great way to remind potential customers of your brand and drive them back to their online shopping carts. If you’re not using this type of advertising yet, we highly recommend it!

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