8 Design Trends for 2025

As we move into 2025, the design landscape is evolving rapidly, with fresh trends shaping the way brands communicate visually. From bold colour choices to innovative typography, businesses are looking for new ways to connect with their audiences and stand out in a crowded marketplace. Let’s dive into the key branding design trends that are set to dominate in 2025.

1. Bold and Earthy Tones

While vibrant and neon colours have had their moment in the spotlight, 2025 will see a shift towards more grounded, earthy tones. Expect to see a rise in deep, warm shades like Mocha Moose (Pantone’s 2025 Colour of the Year), which combines rich brown tones with subtle undertones of orange and red. These colours evoke feelings of warmth, comfort, and reliability—ideal for brands looking to forge deeper emotional connections with their audience.

Other earthy colours, such as terracotta, forest green, and mustard yellow, will also continue to gain popularity. These shades give brands a more organic, natural feel and resonate well with the growing focus on sustainability and eco-consciousness. As consumers become more aware of the environment, these earthy tones communicate a sense of authenticity and earthiness that aligns with their values.

2. Minimalist Design with a Twist

Minimalism isn’t going anywhere, but in 2025, we’ll see it combined with unexpected elements. Brands will continue to embrace clean, simple design principles, with a focus on clarity and elegance. Expect to see a creative twist—whether it’s an unexpected pop of colour, quirky typography, or abstract shapes integrated into otherwise minimal designs. This approach allows brands to remain sophisticated and easy to understand, while also showing a little personality.

A minimalist palette paired with rich, textured backgrounds or geometric illustrations can also give a modern edge to any branding, making it feel both fresh and timeless.

3. Typography

Typography is an essential part of graphic design, influencing how a brand communicates its message. With the rise of modern design trends, 2025 brings a variety of exciting fonts that balance elegance, functionality, and creative expression. Here are three standout font styles to watch:

Romie: A calligraphy-inspired display font that blends traditional elegance with a modern edge. Perfect for editorial layouts, fashion branding, and invitations, Romie offers a sophisticated yet contemporary feel.
Neue Montreal: A versatile grotesque sans-serif font, Neue Montreal captures Montreal’s unique design aesthetic, making it ideal for branding, editorial content, and web design. It strikes the perfect balance between clarity and style.
Cooper Black: This bold, rounded font is making a strong return in retro-inspired designs. Known for its striking letterforms, it’s perfect for creating impactful headlines, vintage-themed designs, and bold branding elements.

By choosing the right fonts, you can set your brand apart and ensure that your designs are both modern and memorable.

4. Motion Graphics and Interactive Elements

Brands are focusing more on creating dynamic, engaging experiences for their audience. Motion graphics will become an increasingly important part of branding as businesses look to convey their message through animation, video, and interactive design. Think animated logos, dynamic website elements, or video-based ads that move beyond static imagery.

These motion-based elements help capture attention in a way that traditional designs simply can’t. They’re particularly effective in social media and digital advertising, where quick, eye-catching visuals can make a huge impact in just seconds.

5. Authenticity Through Handmade & Organic Designs

As consumers demand more transparency and authenticity from brands, 2025 will see a return to organic, handmade design elements. Think hand-drawn illustrations, textured patterns, and imperfections that make a design feel more human and relatable. These elements convey trust and create a sense of belonging, helping brands forge closer connections with their audiences.

This trend aligns with the growing desire for brands to feel more approachable, down-to-earth, and connected to their roots. Whether it’s through rough brushstrokes, imperfect typography, or quirky illustrations, these handmade touches help brands feel more authentic and less corporate.

6. Nostalgia Meets Futurism

In 2025, expect to see a blend of past and future as brands embrace nostalgia with a futuristic twist. Retro aesthetics—think ‘90s or early-2000s design—will be reimagined with modern technologies, like augmented reality (AR) and 3D graphics, to create unique visual identities. This trend taps into the growing desire for comfort and familiarity while also pushing the boundaries of innovation.

Expect to see bright, playful designs inspired by the past, but with high-tech, futuristic enhancements. Brands that combine these two elements will evoke both a sense of nostalgia and excitement for the future, attracting younger and older audiences alike.

7. Sustainable and Eco-Friendly Design

Sustainability continues to be a dominant theme in every aspect of life, and design is no exception. As environmental concerns take center stage, brands will be increasingly focusing on eco-friendly design practices. This includes using sustainable materials for packaging, opting for energy-efficient design processes, and incorporating environmentally-conscious colours like soft greens, blues, and earthy browns.

In 2025, sustainability will not just be a buzzword; it will be a core aspect of branding. Expect to see brands communicating their commitment to the planet through their design choices—whether it’s through recycled materials, energy-efficient practices, or design elements that evoke nature and environmental responsibility.

8. Inclusive and Accessible Design

Accessibility and inclusivity are becoming non-negotiable aspects of branding and design. In 2025, brands will continue to focus on making their designs more accessible to a wider range of people. This includes choosing fonts that are legible, using high-contrast colours for visibility, and ensuring designs are compatible with assistive technologies.

Inclusion also means creating designs that reflect diverse cultures, identities, and backgrounds. This trend encourages brands to consider the broad spectrum of their audience and ensure that their designs speak to all groups in a way that feels welcoming and respectful.

As we look ahead to 2025, these design trends offer an exciting canvas for brands to explore. From earthy tones that feel grounded and authentic to fresh, creative takes on minimalism and typography, there are plenty of ways to stand out and connect with your audience. With a focus on sustainability, inclusivity, and authentic storytelling, brands have the opportunity to design not just for today, but for a future that values connection and responsibility.