Digital Marketing: The What, When, Where and How
With the highly accessible nature of the internet and the total number of users online increasing every single day, the way we shop and purchase products and services is changing at breakneck speeds. For businesses, digital marketing (which is defined as any marketing that uses an electronic device or the internet) is a way to […]
Turn Browsing into Buying with Retargeting
Retargeting 101: Get Started and Achieve Greater ROI You’ve probably noticed that you’re shown ads for things that you’ve recently searched for online. That’s called retargeting, and it happens because advertisers want to show their ads to people who are most likely interested in what they have to offer. It can be a powerful tool […]
Spring Cleaning: It’s Time to Refresh your Website!
How to Approach a Website Refresh This Spring A website refresh is a critical aspect of maintaining a strong online presence and ensuring your website stays up-to-date and relevant to your target audience. The process of refreshing your website involves updating and optimizing various elements of your website, including its design, content, and functionality. In […]
Digital Marketing Trends For 2023
2023 Digital Marketing Trends What Digital Marketing Trends Will Have the Most Impact in 2023? Digital marketing is constantly evolving, and it’s important to stay ahead of the curve to ensure your business remains competitive. As we move into 2023, there are a number of digital marketing trends that are likely to gain traction. This […]
How to Measure SEO Performance
How to Measure SEO Performance SEO, or search engine optimization, unites several strategies to improve the website’s position in search results. What can you do to improve SEO? The algorithm used by Google includes more than 200 ranking variables. Due to this, activities range from relatively straightforward ones to technically demanding tasks, including: optimizing pages […]
SEO Video Marketing: Guide to Utilizing Video Marketing to Increase Traffic and Generate Leads
To grow your business, you need traffic! You need people to see your offer. But what’s all that traffic for if they don’t turn into leads or sales? Your content needs to be structured to drive conversions. And what’s the best media to make it all work together? SEO video marketing. Since platforms like TikTok […]
Google Business, Maps, and Search Update
Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into the ether of the interweb- don’t worry you can still access your new Google Business account […]
The Feud Between TikTok & META: How You And Your Business Can Benefit
93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music. In order to compete with this rapidly growing application, META implemented Reels on Instagram in 2020, following Facebook […]
GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will no longer have access to historical data in GA3 as of Jan 1, […]
7 Marketing Techniques To Grow Your Online Business
As the year 2022 begins, we are witnessing a rapidly changing landscape. Life has gone virtual as working, socializing, shopping and ordering online becomes the norm as a result of the COVID-19 pandemic. Many hidden professional opportunities exist on the internet, and most people require little to no skill to leverage these opportunities and start […]
by 