June 26, 2025

June 26, 2025

This One Time, at Brand Camp...

You bring the s’mores, we’ll bring the strategy.

Earn Your Summer Brand Badges 

While everyone else is thinking about patios and OOO replies, this is actually prime time to tighten up your brand for the back half of the year. 

Our branding boot camp tips will take just 2 minutes to read. Scout’s honour!

1. The “Camp Map” Badge
Revisit your key messaging.
If you only had one sentence to tell someone what your brand is about this summer, what would it be? If you’re struggling to answer, it’s time for a refresh.

2. The “Trail Sign” Badge
Audit your channels.
Is your website saying one thing, while your social says another? Consistency matters. Do a quick scan and align the story across all your platforms.

3. The “Pack Light” Badge
Don’t overcomplicate your content.
Summer is about simplicity. Keep your messaging clear, visuals fresh, and calls-to-action easy. No one wants to read a novel on Instagram in July.

4. The “Buddy System” Badge
Collaborate and cross-promote.
Partner with complementary businesses for shared content, giveaways, or events. Summer’s built for community — lean into it.

5. The “Campfire Story” Badge
Share something real.
Tell the story behind your brand. Highlight your team. Show the process. People connect with what feels genuine, not just polished.

How’s your brand camp shaping up this summer? Get in touch.

Why Summer is a Prime Time to Strengthen Your Brand

Summer often gets written off as the “slow” season for marketing. Clients head out on vacation. Team members rotate through their out-of-office replies. But for smart businesses, this is exactly when to make moves.

When everyone else is coasting, you have space to sharpen your message, tidy up content, and test new ideas. Trends evolve quickly, and those who wait until fall are often left scrambling to catch up.

It’s also the perfect window to experiment with lighter, more playful content that reflects the season. Audiences are in a different mindset during summer. More casual, more engaged with experiences, and more likely to respond to brands that match the mood.

Whether it’s refreshing your visuals, tightening up copy, or refining how your brand shows up across platforms, investing a little effort now pays dividends later. September is coming fast, and when it does, you want your brand ready to hit the ground running.

Weekly Faves

Read, Watch, Listen

Watch: Tires

Listen: Tailgator
Blending feel-good folk, rootsy country, and modern alt-rock, their debut EP, Crooked Line has a sound that’s fresh outta Fernie.
Take a listen.

Client Spotlight

Brightside Mechanical

Brightside Mechanical brings over 20 years of experience to heating, cooling, geothermal, geoexchange, gas fitting, boilers, hot water, and maintenance services across the Bow Valley. Led by Lance Trewartha, their team focuses on energy-efficient systems, maximizing equipment lifespan, and helping clients transition to greener, more sustainable heating and cooling solutions.

We collaborated with Brightside to design their truck decals, trailer wrap, and site signs, which reflect their quality and commitment. Keep an eye out for their new sweet graphics on the road.

Trade Boardrooms for Mountain Views

Where fresh air fuels fresh thinking.

When was the last time your team had space to breathe? I mean, really breathe? Whether it’s sparking new ideas, deepening connections, or simply getting out of the grind, time at Mount Engadine Lodge can shift your team’s mindset in all the right ways. Pair that with alpine air, chef-driven cuisine, and cozy cabins, and you’ve got the recipe for breakthroughs.

Whether you’re planning a team strategy session or a leadership retreat, this alpine escape in Kananaskis sets the stage for connection, creativity, and clarity.
Step outside. Breathe deeper. Work smarter.

Quote ‘CARMELLA’ when booking and enjoy Afternoon Tea for Two on the house.

Explore the Afternoon Tea menu

Turning 10. Still Just Getting Started.

Big ideas. Bigger celebrations. Stay tuned.

Ten years of helping brands grow, finding the fun in the hustle, and making a little marketing magic along the way. And we’re only picking up steam.

This summer, we’re cooking up something special to mark the milestone, and you’ll want to be part of it. Details are still under wraps (because what’s a party without a little suspense?), but watch this space. The countdown is on… and trust us, it’ll be worth the wait.

Why Clients Keep Coming Back

Think of us like your go-to neighbourhood café: friendly, familiar, full of great ideas, and always serving up what your business needs most. We build marketing that connects and delivers with heart.

Marketing tips without all the “fluff”.


    Partnering with brands we believe in from the mountain peaks to the city streets. 

    2021 Canadian SME Small Business of The Year
    2022 Canadian SME Small Business of The Year