May 13, 2025

Blogging hasn’t always been the most exciting tool in the kit. It’s slower than social, harder to outsource, and takes a little planning. But that’s exactly why it works.

A blog gives your brand space to show depth, expertise, and consistency. Unlike disappearing stories or algorithms you can’t control, your blog is yours. You decide the message, the voice, the pace, and the purpose.

And the numbers? They’re solid. Companies that prioritize blogging are 13 times more likely to see a positive return on investment compared to those that don’t (OptinMonster). In B2B, 71% of buyers read blog content during their decision-making process (AXD Agency).

Long-form content continues to dominate on both visibility and engagement. According to SEMrush, posts over 1,200 words consistently rank higher in search and generate more organic traffic. In a study of over 900 million blog posts, Backlinko found that long-form content earns an average of 77% more backlinks than short-form content. These pieces give readers more value and breathe longevity into your content.

When you’re not sure what to say next, your blog can lead the way. It’s a place to share what you know, answer the questions you get asked all the time, and clarify what you do best. It can support your sales team, attract new leads, and show people what makes your brand worth remembering.

At Carmella, we’re helping clients build blog strategies that aren’t about chasing trends. They’re about creating content that feels useful, smart, and lasting.

If your blog has been collecting dust, consider this your reminder to bring it back into the mix. It’s not about volume. It’s about value. And chances are, you already have something worth saying.