May 27, 2025
Stop Calling It Strategy
If it’s not actionable, your team’s already tuned out.
“Strategy” gets tossed around a lot. Decks get built. Acronyms appear. Everyone nods.
And then… nothing happens.
Not because the strategy is bad. But because no one knows what to do with it on Monday morning.
At Carmella, we’ve seen this in organizations of every size. The goals are inspiring, but the path is missing.What your team really needs is the bridge between intention and action.
If your strategy isn’t showing up in how people prioritize, communicate, and plan their week, it’s not embedded. It’s background noise.
Let’s change that.
No More Guesswork
These are simple, high-impact ways to make your content work harder without writing more.
Clear direction doesn’t have to mean more meetings or massive reorganization. It just means making the next steps obvious, repeatable, and visible.
Here’s where we start with clients when their strategy feels stuck:
- Anchor it to actual behaviour
- If your goal is “community engagement,” what does that mean this quarter? This week? Break it into projects and proof points.
- Build it into systems
- Make the strategic goals show up in how you onboard, write briefs, choose vendors, and set timelines.
- Cut what doesn’t support the focus
- Strategy is often about subtraction. Say ‘no’ more often, and say ‘yes’ with clarity.
- Use visuals, not just vision statements
- Put it on a wall. Share a graphic. Create a “north star” slide that actually gets used in presentations.
- Talk about it often, not formally
- A line in a team huddle beats a long-winded speech every time. Repetition creates alignment.
Strategy only works when it’s woven into the fabric of your business. Second nature. Fluid.
Want help turning your strategy from a slide deck into a shared direction?
Retreat, Recharge, Repeat.
Escape the boardroom and reconnect in the mountains with Mount Engadine’s corporate retreat experience.
Need space to refocus the team or rethink the plan? Mount Engadine Lodge offers cozy cabins, stunning views, and just enough unplugged to spark fresh ideas.
Set in the heart of Kananaskis, it’s a spot that’s built for clearing your mind and focusing on what’s important. Morning meetings turn into mountain air. Big thinking pairs well with good food and a pair of hiking boots.
Quote ‘CARMELLA’ when booking and enjoy Afternoon Tea for Two on the house.
Explore the Afternoon Tea menu
Weekly Faves
Read, Watch, Listen
Watch: The Detroiters
Listen: Good Hang with Amy Poehler
Client Spotlight
Skyridge Glamping
AMPPE
Skyridge Glamping brings elevated design to off-grid stays. Perched in the pines, it’s a minimalist, modern retreat with panoramic views and premium comfort. Carmella helped bring the experience to life with a custom banner video that captures the space, the stillness, and the story. See it featured front and centre on their website.
Carmella is Turning 10!
We’re officially double digits.
This summer marks a full decade of Carmella, and let’s say, we’ve got a few things planned.
From Banff to beyond, we’ve had ten years of building brands, solving real problems, and working with some of the best people around (that’s you).
We want you there to celebrate everything we’ve done and what’s left to come. Stay tuned.
Why Choose Carmella?
We are dedicated to growing your business. Our team of specialists brings extensive industry-specific knowledge, addressing challenges, trends, and client behaviours to deliver outstanding results.
Partnering with brands we believe in from the mountain peaks to the city streets.
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