Woolrich Group

The Woolrich Group (WG) is a Cochrane-based integrated design and custom home renovations company with 19 years of experience. WG delivers the ‘full package’ livable solutions through integrated design and construction services. The WG team is cohesive, providing a personalized touch and guaranteeing projects on time and on budget. A contractor, designer and project manager, each of high-calibre, are grouped into one stylish, collaborative company. This close collaboration allows for quick decision- making, controlled spending and expense tracking, as well as guaranteed quality. This vital partnership ensure that design and construction elements are always working together to provide a stunning result. There is an Art and Science to creating an outstanding living space from an existing home. Renovations involve many people and products, with a large number of moving parts. Inevitably, pieces of the renovation puzzle move and change; decisions need to be made quickly and wisely – with an eye to budget, timeline and while maintaining the overall aesthetics.

Content and customer engagement is at the core of any marketing and sales strategy. The mission of the Carmella Consulting team was to create relevant, on-brand content, both visual and written to increase brand awareness, drive traffic to the website and acquire and retain new customers – in the long term, converting readers into buyers. Consistent branding and posting through social media channels targeted at Cochrane and it’s local vicinities (Calgary and the Bow Valley) is accomplished through an increased social media presence, targeted advertising, and blog posting. Carmella focuses on stylish, high-calibre photos and written content for the Woolrich Group social media channels.