- May 02, 2017
Cochrane-based design and custom home renovations company, Woolrich Group, was faced with the challenge of fully grasping the unique characteristics of their core target customers and how to reach them. Through in-depth research and consultation, we were able to identify the needs and desires of WG’s unique target customer. We then developed a targeted content and social strategy for WG to implement in order to reach and engage with this group. Through a variety of digital marketing strategies including e-newsletters, blogging and social messaging and advertising, WG is now set to become top-of-mind to this previously untapped market.