The Feud Between TikTok & META: How You And Your Business Can Benefit
93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music. In order to compete with this rapidly growing application, META implemented Reels on Instagram in 2020, following Facebook […]
The REEL Story: How to Use Reels to Get Noticed on Instagram in 2022

Have you ever struggled with Reels? Spending so much valuable time editing, adding music, and creating captions, all while asking yourself what is the point of this little video? Well grab your mobile device and jump on board the Reel Express for some insider tips and tricks to create “Reel-y” great content to get you […]
Social Media and COVID-19: How to Communicate

[vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”8%” bottom_padding=”6%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” bottom_padding=”50″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Welcome to week 5 of the Pandemic. Everyone’s situation is slightly different and […]
3 Essentials of a Winning Instagram Marketing Strategy

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”8%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”50″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” […]
Guest Blog: 18 Ways to Solve the Instagram Algorithm

Sam Morrison | Editor at Social Pros The Instagram algorithm is like a Rubik’s cube. There are a nearly infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it. Now, no one completely understands how it works other than Instagram, but […]
Social Media Resolutions to Live By… For Now

2019 is here and with it comes a whole new social media marketing plan. It’s time to move onward and upward in the ever-changing digital world and below we have some tips to help you make the most out of the changes that we are currently seeing on the various platforms. Transparency – According to […]
Grow Your Business With Instagram Stories!

It’s no secret that Instagram stories are the way to go for businesses searching for growth. Instagram stories are a great way to garner engagement and provide your customers with knowledge and a connection to your brand, for FREE. Let’s go ahead and start with the basics, before diving in head first. Open your Instagram […]
Would your business benefit from Instagram shoppable posts?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Instagram is rolling out new features every week and it is hard to keep up, we get it! One feature we really enjoy as a digital marketing company, as well as a consumer, is the shoppable Instagram post function. […]
The New Kid on the Block: IGTV

So by now, you’ve all heard the buzz about IGTV—the new kid on the social media block. Instagram, keeping tune with the original IG Stories feature, has come up with their answer to the call for upgrades. Users can now head to the IGTV feature, and watch full length ‘shows’ from their favorite brands and […]
What the heck is an Instagram Pod?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Have you recently been asked to join an Instagram pod? Or heard some chitter chatter about your friends’ Instagram business profile gaining some leverage by associating themselves with an Instagram Pod? Instagram Pod Definition: Instagram pods are private groups […]