Have you ever struggled with Reels? Spending so much valuable time editing, adding music, and creating captions, all while asking yourself what is the point of this little video? Well grab your mobile device and jump on board the Reel Express for some insider tips and tricks to create “Reel-y” great content to get you or your business noticed on the creator platform that hosted 1.074 billion Instagram users worldwide in 2021.
You knew we would talk about this (we are a marketing company, after all!) but this is a crucial step that cannot be missed. A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan. Having a strategy for your reels will ensure they get noticed on the Explore page. The advantages of appearing on the Explore page include potential spikes in reach, impressions, and sales. It’s a place to grow your audience and build community and get insights into how those measurables stack up to reach the goals outlined in your marketing strategy. But how can you get your reel on the Explore tab in the first place?
You’ve heard it before but what does it mean exactly? Well, providing value is more than making your reel look amazing. You also want to ensure you are capturing the goal of the reel (back to step one!). One way to provide value is by educating your target audience through your reels. Give them information or advice they can’t find anywhere else. This positions you as an expert or a thought leader in your particular niche of business. Always ask yourself, “What will my followers get out of watching this Reel?”
This is where you can start having fun with Reels. To truly keep your audience engaged, your Reels content needs to be original and creative. Questions to ask include: What can you do on Reels that your competitors aren’t doing? How can you present your topic/ business niche from a new angle? What music or videography can I try to bring more excitement or energy to the Reel? It doesn’t have to be groundbreaking but it does need to be a bit more creative than just another video.
Here is a fun example of an Instagram account called @whatstrending – they showcase Reels from Creators so you can see what is at the top of viewers’ feeds and perhaps gain an original idea or two yourself!
So by using your plan and marketing strategy, providing value from your content, and being creative and original with your posts and Reels, you have a winning combination to really stand out and succeed. Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.
Want to really see results from your Instagram Reel efforts? Keep at it. You can’t create one Reel and expect to shake things up. To truly get the most out of the viral benefits of Reels, you have to post consistently. So what are you waiting for? Pull out that phone and get your brand out there!