ABOUT US
Creative Thinkers, Innovators and Problem Solvers.
We grow your business.
When tackling growth challenges, a one-size-fits-all approach doesn’t suffice. At Carmella, we understand that excellence requires more than standard solutions. Our approach integrates consultancy, coaching, and marketing expertise tailored to meet your needs. Our sales, marketing, and leadership solutions are designed to address your challenges, advance your business, and drive results.
Carmella‘s Points of Culture are a set of core values that guide all of our decisions and operations. We believe that our culture is the foundation of our success and that it should be celebrated and nurtured. We strive to create an open, collaborative and innovative environment focused on our customers and employees. We prioritize communication, respect, trust and diversity throughout our organization. We believe in creating a positive, supportive and safe work environment where everyone can thrive and reach their full potential. Our Points of Culture are the foundation of our success, and we are committed to creating a culture that is dedicated to our customers, employees and the community.
OUR VALUES
Carmella Points of Culture.
Our guiding principles, the fuel igniting our daily drive.
the team
Meet Our Team
PRESIDENT
Stephanie O’Brien
As a 2023 Founder of the Canadian Chamber of the Year, 2022 Coach of the Year, 2022 Woman of Inspiration, CEO of the 2022 Canadian Small Business of The Year and a Business of The Year winner, Steff’s commitment to excellence is unprecedented.
Entrepreneurial heart, Steff always looks for opportunities to collaborate and elevate the status quo. With 17 years in business, two degrees, a strategic planning certificate, and thirteen years focused purely on strategic alignment in sales, marketing and business development; you complex business challenges are her jam.
A magnetic presence who leads from the fonts lines, Stephanie is an accomplished keynote speaker, facilitator, CEO, business owner, vent organizer, influencer, community ambassador, and investor.
Alison McPhail
General Manager
As General Manager of our dynamic team, Alie brings extensive experience and enthusiasm to the role. Passionate about fostering client relationships and driving success, she ensures projects are brought to life with precision and creativity. Alie’s leadership inspires her team to deliver innovative solutions and exceptional results. Her dedication and keen eye for detail make her an invaluable asset to Carmella.
Reagan Melnychyn
Sales Manager
Meet Reagan, Lead Generation Specialist at Carmella. Passionate about connecting with people and driving new business, she embraces new experiences, having lived in over 10 diverse places. Reagan’s background helps her connect with people from all walks of life, and her love for the outdoors drives her to enjoy activities like mountain biking, hiking, running, camping, and skiing.
Hayley Moore
Creative Lead Design
Alanna Day
Content Creator and Business Development
A Toronto native, Alanna has an insatiable thirst for knowledge and a love for new experiences. Her passion for travel has taken her to cities like Switzerland, London, and New York, where she gained international experience. Alanna applies her diverse skills to create engaging content and compelling campaigns. In her free time, she enjoys experimenting with new recipes in the kitchen. With her adventurous spirit and creative talent, she is always ready for new challenges.
Libby McMenamon
General Manager
Libby grew up in small-town in B.C., where the ski hills meet the coal mines. Her passions lie in Digital Communications and Marketing, combining her love for copy and design with exciting, ever-changing technology. She has a diverse knowledge base, having worked in various industries ranging from radio to print and everything in between. In her spare time, Libby enjoys the great outdoors with her dog, Kodiak.
Mackenzie Scott
Social Media Coordinator
Mackenzie is the Social Media Coordinator at Carmella. Before pursuing a career in marketing, she worked as a video journalist across North America. Mackenzie graduated from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, where she studied abroad in Granada, Spain, and spent a semester in Washington, D.C. as a congressional reporter for Cronkite News, a university news program aired on PBS across Arizona.
Kayla Kernick
Executive Leadership Coach
Kayla is a certified executive coach and business consultant with experience in leading and supporting the growth of leaders and teams across various industries. Previously, she was the Director of Business Development and Branding at Spring Creek, where she drove revenue growth and managed multiple business sectors. Kayla has expertise in marketing, brand development, team building, and customer relationships. She is passionate about helping others succeed and making a positive impact.
Tracey Delfs
Mental Performance Coach
Tracey Delfs, founder of Balance Quest and Mental Performance Coach, has been facilitating leadership and performance training for over two decades for organizations like Shell Canada, Cenovus, Intact, Benevity, KPMG, and ATB Financial. With a background in life coaching, wellness, and yoga, she integrates HeartMath™ techniques to manage stress and improve well-being. Tracey has led over 75 retreats and worked with Canadian National sports teams on mental performance. Passionate about inspiring inner peace, she also enjoys outdoor adventures.
Alison McPhail
General Manager
As General Manager of our dynamic team, Alie brings extensive experience and enthusiasm to the role. Passionate about fostering client relationships and driving success, she ensures projects are brought to life with precision and creativity. Alie’s leadership inspires her team to deliver innovative solutions and exceptional results. Her dedication and keen eye for detail make her an invaluable asset to Carmella.
Reagan Melnychyn
Sales Manager
Meet Reagan, Lead Generation Specialist at Carmella. Passionate about connecting with people and driving new business, she embraces new experiences, having lived in over 10 diverse places. Reagan’s background helps her connect with people from all walks of life, and her love for the outdoors drives her to enjoy activities like mountain biking, hiking, running, camping, and skiing.
Hayley Moore
Creative Lead Design
Alanna Day
Content Creator and Business Development
A Toronto native, Alanna has an insatiable thirst for knowledge and a love for new experiences. Her passion for travel has taken her to cities like Switzerland, London, and New York, where she gained international experience. Alanna applies her diverse skills to create engaging content and compelling campaigns. In her free time, she enjoys experimenting with new recipes in the kitchen. With her adventurous spirit and creative talent, she is always ready for new challenges.
Libby McMenamon
General Manager
Libby grew up in small-town in B.C., where the ski hills meet the coal mines. Her passions lie in Digital Communications and Marketing, combining her love for copy and design with exciting, ever-changing technology. She has a diverse knowledge base, having worked in various industries ranging from radio to print and everything in between. In her spare time, Libby enjoys the great outdoors with her dog, Kodiak.
Mackenzie Scott
Social Media Coordinator
Mackenzie is the Social Media Coordinator at Carmella. Before pursuing a career in marketing, she worked as a video journalist across North America. Mackenzie graduated from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, where she studied abroad in Granada, Spain, and spent a semester in Washington, D.C. as a congressional reporter for Cronkite News, a university news program aired on PBS across Arizona.
Kayla Kernick
Executive Leadership Coach
Kayla is a certified executive coach and business consultant with experience in leading and supporting the growth of leaders and teams across various industries. Previously, she was the Director of Business Development and Branding at Spring Creek, where she drove revenue growth and managed multiple business sectors. Kayla has expertise in marketing, brand development, team building, and customer relationships. She is passionate about helping others succeed and making a positive impact.
Tracey Delfs
Mental Performance Coach
Tracey Delfs, founder of Balance Quest and Mental Performance Coach, has been facilitating leadership and performance training for over two decades for organizations like Shell Canada, Cenovus, Intact, Benevity, KPMG, and ATB Financial. With a background in life coaching, wellness, and yoga, she integrates HeartMath™ techniques to manage stress and improve well-being. Tracey has led over 75 retreats and worked with Canadian National sports teams on mental performance. Passionate about inspiring inner peace, she also enjoys outdoor adventures.
Were Exceptional
Throughout the process Carmella's staff were exceptional to work with; informative, patient, deadline oriented, and highly knowledgeable.
Their support and guidance has been invaluable and made a great difference to how we communicate, strategize, and execute. Great people to work with!
Talented Group of Women!
The team at Carmella are a fantastic and talented group of women! We hired them to create digital campaigns for a restaurant in 2023 - we were all very impressed with the creativity, professionalism, and overall results from the expertise directed at creating online reach. Highly recommend!
Highly Recommend
Carmella has worked with the Rotary Club of Canmore for our Festival of Trees annual fundraiser for a number of years and the experience has always been incredible. The team is professional, innovative and adaptive to what we need. I would highly recommend this group for any of our marketing needs!
The Carmella Story
Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today.
The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.
Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.
Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!
Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success.
Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie.
The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?
We think so.
Partnering with brands we believe in from the mountain peaks to the city streets.
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