Creative thinkers, innovators and problem solvers.

Driving your brand's marketing success.

Carmella Marketing is not your ordinary marketing agency. We’re a team of mountain-loving adventurers and creative thinkers who are passionate about driving big results and exceptional value for our clients. Based in the stunning town of Canmore, Alberta, our vision is not just about creating better marketing and sales for our clients. We’re here to make a real impact on the growth and sustainability of the communities we work with. 

Carmella Marketing is an award-winning, nationally certified woman-led marketing agency with a high-energy culture of creativity. Carmella is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity employer. 

Our strategies are results-driven; our approach to digital marketing is always evolving with the market and consistently provides our clients with the best results and an impressive ROI. Dreams don’t come true without hard work and determination, so let’s get to work! 

 Carmella Marketing‘s Points of Culture are a set of core values that guide all of our decisions and operations. We believe that our culture is the foundation of our success and that it should be celebrated and nurtured. We strive to create an open, collaborative and innovative environment focused on our customers and employees. We prioritize communication, respect, trust and diversity throughout our organization. We believe in creating a positive, supportive and safe work environment where everyone can thrive and reach their full potential. Our Points of Culture are the foundation of our success, and we are committed to creating a culture that is dedicated to our customers, employees and the community. 


Carmella points of culture.

Our guiding principles, the fuel igniting our daily drive.
the team

Meet our team
of creatives


Stephanie O’Brien

 As a 2023 Founder of the Canadian Chamber of the Year, 2022 Coach of the Year, 2022 Woman of Inspiration, CEO of the 2022 Canadian Small Business of The Year and a Business of The Year winner, Steff’s commitment to excellence is unprecedented. 

Entrepreneurial heart, Steff always looks for opportunities to collaborate and elevate the status quo. With 17 years in business, two degrees, a strategic planning certificate, and thirteen years focused purely on strategic alignment in sales, marketing and business development; you complex business challenges are her jam. 

A magnetic presence who leads from the fonts lines, Stephanie is an accomplished keynote speaker, facilitator, CEO, business owner, vent organizer, influencer, community ambassador, and investor. 

Alison McPail
General Manager
As the General Manager of our dynamic marketing company, Alie McPhail brings a wealth of experience and enthusiasm to the role. Alie is passionate about fostering client relationships and client success, always striving to exceed expectations. Her dedication to seeing projects through from inception to completion ensures that every vision is brought to life with precision and creativity. Alie's leadership is marked by her ability to inspire her team and drive innovative solutions that deliver exceptional results for our clients. Her commitment to excellence and her keen eye for detail make her an invaluable asset to Carmella Marketing.
Jackie LaRouche
Marketing Manager
Reagan Melnychyn
Development Manager
Sales Manager
Introducing Reagan, the Lead Generation Specialist at Carmella. With an enthusiasm for connecting with people and nurturing meaningful relationships, she is motivated to drive new business to the company. Having resided in over 10 diverse cities and towns, Reagan embraces new experiences and loves the opportunity to explore unfamiliar places. Her background not only enables her to connect with individuals from various walks of life but also fuels her insatiable curiosity, propelling her to seek deeper knowledge and understanding. Reagan has a deep passion for the outdoors and finds joy in exhilarating activities like mountain biking, hiking, running, camping, and skiing.
Hayley Moore
Creative Lead Design
Hayley Moore is a highly accomplished Creative Design Lead at Carmella Marketing, bringing a wealth of knowledge and expertise to the table. With a Bachelor's degree in Interior Design (BID) from Toronto Metropolitan University, Hayley possesses a deep understanding of the technological, aesthetic, ideological, environmental, cultural, and social dimensions of the built environment. Hayley's educational background has equipped her with a unique perspective on user experience and sociology, which she skillfully translates into the world of marketing. Her ability to bridge the gap between design and marketing has made her an invaluable asset to Carmella Marketing.
Alanna Day
Marketing Co-ordinator
Alanna is a Toronto native with an insatiable thirst for knowledge and a love for new experiences. Raised with a strong sense of curiosity, she has always been drawn to exploring the world around her. Her passion for travel has taken her to exciting cities across the globe, including Switzerland, London, and New York, where she gained international experience. As Marketing Coordinator, Alanna applies her diverse skill set to create engaging content and compelling campaigns. In her free time, she can often be found in the kitchen, experimenting with new recipes. With her adventurous spirit and creative talent, Alanna is always ready for whatever comes her way.
Libby McMenamon
Marketing Generalist
I grew up in small-town B.C. where the ski hills meet the coal mines. My passions lie in Digital Communications and Marketing, which combines my love for copy and design with exciting, ever-changing technology. I have a diverse knowledge base, having worked in several different industries ranging from radio to print and everything in between. In my spare time, you can find me enjoying the great outdoors with my dog, Kodiak.
Mackenzie Scott
Social Media Co-ordinator
Mackenzie Scott is the Social Media Coordinator for Carmell Marketing. Before venturing into a career in marketing and social media, Mackenzie worked as a video journalist across North America. She attended the Walter Cronkite School of Journalism and Mass Communications at Arizona State University where she had the opportunity to study abroad in Granada, Spain for a summer and live in Washington, D.C. for a semester, where she was a congressional reporter for Cronkite News, the university news program which aired on PBS across Arizona.
Mathew Steenwinkel
Jr. Web Developer
Mathew is joining Carmella Marketing as the jr. web developer. Scaling heights in both mountains and code. Balancing the challenges of climbing, coding, and project management with a touch of flair Hailing from Edmonton, Mathew came to Canmore four years ago and has enjoyed mountain living ever since. Graduating with a degree in business management and a diploma in web development, his favorite coding language is React and he loves to create dynamic and responsive websites with beautiful UI.
Conquer New Peaks and Amplify Your Legacy.

Ultimately, we excel by attracting and retaining an increased number of ideal lifetime customers, delivering an outstanding return on your investment.

Carmella Marketing Reviews -Jeff Merrin

Were Exceptional

Throughout the process Carmella's staff were exceptional to work with; informative, patient, deadline oriented, and highly knowledgeable. Their support and guidance has been invaluable and made a great difference to how we communicate, strategize, and execute. Great people to work with!
Jeff Merrin
Carmella Reviews - Kate

Talented Group of Women!

The team at Carmella are a fantastic and talented group of women! We hired them to create digital campaigns for a restaurant in 2023 - we were all very impressed with the creativity, professionalism, and overall results from the expertise directed at creating online reach. Highly recommend!
Kate Mitchell
Carmella Reviews - Amanda Sarka

Highly Recommend

Carmella has worked with the Rotary Club of Canmore for our Festival of Trees annual fundraiser for a number of years and the experience has always been incredible. The team is professional, innovative and adaptive to what we need. I would highly recommend this group for any of our marketing needs!
Amanda Sarka

The Carmella Story

 Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today. 

The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella. 

Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella. 

Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks! 

Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success. 

Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie. 

The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side? 

We think so. 

Marketing tips without all the “fluff”.

    Partnering with brands we believe in from the mountain peaks to the city streets. 

    2021 Canadian SME Small Business of The Year
    2022 Canadian SME Small Business of The Year

    Want to work with us?

    Want to say hi?



    Find us on social media.