How to Leverage AI for Your
Business for Optimal Growth

From predicting customer behaviour to reducing manual data entry, it’s time to learn how to leverage generative AI for business growth.

Remember the days of MSN Chat messenger? (If you were born after 1999, it was like iMessage, but you logged in from your computer after school using email, and you could show your crush what song you were listening to, and if your parents used the house phone, everything would stop working… we know, it sounds so cringe, but it used to be all the rage). 

Back in those days, you could pass the time by having a super broken conversation with one of MSN’s primitive chatbots, a crude version of artificial intelligence that never had much to say and none of it was very intelligent. With the recent launch of ChatGPT 3.5, AI has exploded in popularity, transforming from an interactive novelty to an essential tool for any business. 

From streamlining processes to improving customer experience, AI is rapidly changing the business landscape. Feel like you’re living in a science fiction novel? Don’t worry, in this blog post, we’ll break down the latest artificial intelligence platforms and show you how to leverage AI for your business. 

Chat GPT

Chat GPT from OpenAI has been around since 2018, but its latest version (3.5) was trained using basically the entire internet pre-2021 and launched to the public in November 2022. Since then, it’s been blowing minds and making people question their job security (don’t worry, the robots aren’t coming for your salary). 

At its core, Chat GPT is a language model, you ask it questions, and it provides answers in a remarkably clear fashion. To fully unlock its true potential, try experimenting with some of the following.

Blogs & Outlines

Minimize your prep time by asking Chat GPT to write blogs, articles, outlines, and caption ideas. In a matter of seconds, Chat GPT can draft a 500-word article or compile a list of 20 Instagram captions. The more specific your prompt, the better your results will be. Asking generic questions will always deliver generic results. If you want it to match a specific tone, feed it examples of previous writing, and it will look for common words or phrases. 

The key here is to use Chat GPT as a starting point and never publish anything directly from an AI module. Although extremely useful, AI is still capable of making factual errors, and its sentence structure often feels stilted. 

Furthermore, Google can detect when artificial intelligence has written something on your webpage, causing you to lose your hard-earned page ranking. Make sure to edit writing and infuse your personality into it so it stands out and feels human.

Marketing

Chat GPT can also help businesses optimize their marketing efforts by prompting it to create target audience profiles and asking it to identify customer behaviour and buying patterns. For example, you can ask Chat GPT why environmentally conscious people wouldn’t want to own a truck and then design an ad campaign that addresses the issues it lists.

Coding

One unique aspect of Chat GPT is its ability to apply logic and reason. This is due in part to the fact it was trained using massive amounts of both text and code. While you can ask it to write you simple lines of code, like a smart contract for a specific crypto blockchain. It shouldn’t be trusted to code entire apps or websites. 

However, it is a useful tool for checking previously written code for errors. You can also prompt it to simplify your code, and it will clean up and remove any redundant coding. Much like Chat GPT’s writing functions, you should never fully trust its output. Instead, use it to reduce the amount of time you spend checking the validity of your code.

DALL-E

DALL-E is OpenAI’s image-generation tool. Instead of replying in a conversation format, DALL-E will create images based on what you ask it. You can mimic the style of famous artists or create wholly original pictures. Just like Chat GPT, the more detailed prompt you provide, the easier it will be for DALL-E to give you the results you want.

Limitations

While Chat GPT is extremely powerful, its skyrocketing popularity means its servers are often at capacity. Millions of users have signed up for free OpenAI accounts, and it can be super frustrating not having access to it when you need it most. Next, let’s explore some paid artificial intelligence platforms.

Jasper.ai

Jasper is a powerful paid artificial intelligence chat module designed for copywriting. You can have a natural conversation while it generates batches of content in many different formats. It’s even programmed to write in 29 different languages. The chat function can generate everything from blogs and Instagram captions to sales letters and youtube scripts. Although Jasper’s writing style is more human-like than Chat GPT, it should still always be edited and tweaked before publishing. 

Jasper’s artificial intelligence also has its own image generator similar to DALL-E. Each image generator functions in the same way but has its own slight differences in visual style. Jasper AI markets its picture generator as perfect for thumbnails, ads and original illustrations.

Copy AI

Copy AI is another paid artificial intelligence platform made for copywriting. Its prompt field includes buttons for tone and style, helping generate your preferred copy on the first try. It also includes a place to link to your website. It will crawl your web pages and pull brand words, phrases and locations to describe your product or business more accurately.

Chatbots for Customer Service

Integrating AI-powered chatbots into your website to troubleshoot problems or answer FAQs can greatly improve customer experience by reducing response times and freeing up support staff for larger issues. These chatbots run 24/7, so they can assist customers outside of your regular business hours. There are many different services out there, each with its own distinct advantages. Some of the most popular are Conversica, Netomi, and Intercom

We’ve come a long way since the primitive chatbots of the early 2000s, and with new AI-powered tools popping up almost every week, their presence in the business world will only continue to increase. Jumping on the AI train early will surely help your business grow by streamlining your processes and freeing up human resources for more difficult tasks (like figuring out who keeps stealing your lunches from the staff fridge). 

However, it’s essential to remember that AI is not a silver bullet, and you must approach it with care. AI requires a decent amount of investment, both in terms of time and resources, and you should consider your AI strategy to ensure it aligns with your business’s goals and objectives.

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