Top Influencer Marketing Platforms for Brands

The Top Influencer Marketing Platforms for Brands in 2024

It’s no secret that influencer marketing is one of the best ways to grow your business and is worth the hype and investment in 2024. Based on that fact alone, it should be no surprise that the industry is soaring to reach $22.2 billion in 2025. This method is particularly effective for reaching Gen Z, the most affluent generation. That being said, sourcing the right influencers for your business and campaigns is tedious and requires some help to be done effectively and efficiently.

Enter influencer marketing platforms. Bound to help you create impactful campaigns by connecting you to the right influencers, streamlining campaign management, and boosting your ROI, influencer marketing platforms can help make this tedious and time-consuming process quick and easy. Designed to help brands connect with the right users, these platforms simplify the process from start to finish and are a significant plus for businesses looking to scale quickly and boost their marketing efforts.

Most of these platforms boast features such as:

Search engines
A vast database of influencers
Campaign management tools
Analytics and measurement tools
Automation tools

These are just some of the features designed to help you drive niche-focused campaigns that deliver the ROI you’re aiming for.

So, what exactly are the best influencer marketing platforms for brands like yours? Look no further! We’ve rounded up the top 10 influencer marketing platforms to help you get started.

Shopify Collabs

This free platform provides brands access to a large pool of influencers, facilitating communication between brands and influencers. Shopify Collabs makes it easy for people already using the platform to integrate influencer marketing into their strategy. It also makes tracking even more accessible by providing affiliate links for creators to profit from promoting products. Track and monitor your campaigns with their built-in analytics, saving you from switching between platforms and allowing you to see your results in real time.

Upfluence

An AI-powered platform, Upfluence is one of the biggest influencer marketing platforms on the market with big integrations to help you connect your eCommerce, email marketing, and CRM. The key features are similar to most other platforms, with the exception of ChatGPT workflows and outreach. This platform is perfect for businesses looking to leverage their current martech stack and turn creators into revenue for their business.

Later

With an impressive database of over 10 million influencers, Later Influence has helped impressive brands like Walgreens and American Greetings connect with the right influencers for their niche. Their streamlined influencer discovery and the ability to execute campaigns from start to finish make Later Influence one of the best platforms for influencer marketing

Grin

Grin is a great influencer marketing platform for large teams who are looking to scale their eCommerce through influencer marketing tactics. Complete with a wide range of tools to power your influencer marketing campaigns, such as an influencer scoring system, payment and content management, analytics, and more; Grin is perfect for teams with a larger budget seeking a platform for their influencer campaign that packs a punch.

Like To Know It (LTK)

Last on our list (but not least) is LTK or Like to Know It. This platform, formerly known as rewardStyle, was initially launched as a linking platform for influencers looking to share their affiliate links with their followers. Since then, they have rebranded as an affiliate network platform, helping brands and creators make the most of their collaborations. While plans are on the pricier side, the key features more than make up for the price tag.

Of course, many other platforms are ready to help you with your influencer marketing efforts. It all comes down to your budget and what you are looking to get out of the platform. Most features are the same, but the influencer pool varies in each case.

Whether you are looking to launch an ambassador program or connect with micro-influencers, it’s time to consider integrating an influencer marketing platform into your digital marketing strategy. If you, like most business owners, don’t have time to manage an influencer campaign, connect with our marketing team today to get started.