The objective was to gain top rankings for high-volume local keywords to drive organic traffic and achieve zero-cost customer acquisition (NCAC) by leveraging hyper-local SEO.
We identified key location-specific opportunities for targeting high-volume local keywords. Our strategy involved creating city-specific landing pages optimized for local search terms. We focused on technical SEO improvements such as page speed optimization and schema markup to ensure these pages were easily indexed by search engines. Additionally, we developed engaging content to increase user interaction, boost session duration, and reduce bounce rates. We tracked performance metrics weekly to refine our approach and ensure continuous growth.
This hyper-local SEO strategy delivered substantial growth in organic traffic and customer acquisition, positioning the restaurant as a dominant player in its local market.
To acquire high-quality, contextual backlinks and increase positive reviews on the Google My Business (GMB) profile to enhance brand authority and traffic.
We began with a comprehensive audit of the GMB profile, optimizing descriptions, adding high-quality images, and encouraging customer reviews to boost engagement and credibility. In parallel, we implemented a strategic backlink campaign, focusing on guest blogging, niche directories, and authoritative websites to improve domain authority. This dual approach enhanced both online visibility and local SEO, pushing key search terms into top rankings.
The combined effort of optimizing GMB and building high-quality backlinks led to significant improvements in both organic traffic and conversion rates.
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