ABOUT US
Creative thinkers, innovators and problem solvers.
Driving your brand's marketing success.
Carmella Marketing is not your ordinary marketing agency. We’re a team of mountain-loving adventurers and creative thinkers who are passionate about driving big results and exceptional value for our clients. Based in the stunning town of Canmore, Alberta, our vision is not just about creating better marketing and sales for our clients. We’re here to make a real impact on the growth and sustainability of the communities we work with.
Carmella Marketing is an award-winning, nationally certified woman-led marketing agency with a high-energy culture of creativity. Carmella is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity employer.
Our strategies are results-driven; our approach to digital marketing is always evolving with the market and consistently provides our clients with the best results and an impressive ROI. Dreams don’t come true without hard work and determination, so let’s get to work!
Carmella Marketing‘s Points of Culture are a set of core values that guide all of our decisions and operations. We believe that our culture is the foundation of our success and that it should be celebrated and nurtured. We strive to create an open, collaborative and innovative environment focused on our customers and employees. We prioritize communication, respect, trust and diversity throughout our organization. We believe in creating a positive, supportive and safe work environment where everyone can thrive and reach their full potential. Our Points of Culture are the foundation of our success, and we are committed to creating a culture that is dedicated to our customers, employees and the community.
OUR VALUES
Carmella points of culture.
Our guiding principles, the fuel igniting our daily drive.
the team
Meet our team
of creatives
PRESIDENT
Stephanie O’Brien
As a 2023 Founder of the Canadian Chamber of the Year, 2022 Coach of the Year, 2022 Woman of Inspiration, CEO of the 2022 Canadian Small Business of The Year and a Business of The Year winner, Steff’s commitment to excellence is unprecedented.
Entrepreneurial heart, Steff always looks for opportunities to collaborate and elevate the status quo. With 17 years in business, two degrees, a strategic planning certificate, and thirteen years focused purely on strategic alignment in sales, marketing and business development; you complex business challenges are her jam.
A magnetic presence who leads from the fonts lines, Stephanie is an accomplished keynote speaker, facilitator, CEO, business owner, vent organizer, influencer, community ambassador, and investor.
Alison McPhail
General Manager
Jackie LaRouche
Marketing Manager
Reagan Melnychyn
Business Development Manger
Hayley Moore
Creative Design Lead
Conquer New Peaks and Amplify Your Legacy.
Ultimately, we excel by attracting and retaining an increased number of ideal lifetime customers, delivering an outstanding return on your investment.
Were Exceptional
Throughout the process Carmella's staff were exceptional to work with; informative, patient, deadline oriented, and highly knowledgeable.
Their support and guidance has been invaluable and made a great difference to how we communicate, strategize, and execute. Great people to work with!
Talented Group of Women!
The team at Carmella are a fantastic and talented group of women! We hired them to create digital campaigns for a restaurant in 2023 - we were all very impressed with the creativity, professionalism, and overall results from the expertise directed at creating online reach. Highly recommend!
Highly Recommend
Carmella has worked with the Rotary Club of Canmore for our Festival of Trees annual fundraiser for a number of years and the experience has always been incredible. The team is professional, innovative and adaptive to what we need. I would highly recommend this group for any of our marketing needs!
The Carmella Story
Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today.
The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.
Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.
Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!
Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success.
Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie.
The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?
We think so.
Partnering with brands we believe in from the mountain peaks to the city streets.
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