Google Ad Case Studies
Google Ads Case Studies
Online Retailer
Goal
The objective was to develop advanced Google Ads campaigns for Quarter 4 to accelerate sales, improve margins, and maximize revenue during the holiday season. The focus was on leveraging high inventory and holiday demand by identifying high-margin, best-selling products and scaling campaigns accordingly.
What We Did
We began by restructuring the Google Ads account to better align with seasonal demand. Product feed optimization was implemented to ensure that the best-selling and high-margin products were prioritized. Smart bidding strategies, including Target ROAS and Manual CPC, were set up to maximize efficiency. Audience segmentation was layered to ensure the campaigns reached the most relevant customers. Additionally, aggressive retargeting during the holidays helped drive conversions while maintaining a $4 CPA target.
Results
- Achieved a 17X ROAS, generating substantial returns on ad spend
- Generated $482K in revenue, marking a strong impact during the holiday season
- Sold 11,322 products, driving significant sales volume
- Maintained a $4 CPA, staying within the desired cost per acquisition
- Achieved an 11% conversion rate, demonstrating the effectiveness of the targeted campaigns
This comprehensive strategy enabled the retailer to maximize their holiday sales potential and achieve strong results in Quarter 4.
SaaS Provider
Goal
The objective was to increase ROAS from 1X to 3X within three months by reducing wasted ad spend and implementing advanced Single Keyword Ad Group (SKAG) strategies. The focus was on improving ad targeting and campaign efficiency.
What We Did
We started with a thorough audit of the Google Ads account to identify inefficiencies, such as underperforming ads and wasted keywords. After pausing low-conversion campaigns, we implemented Single Theme Ad Groups (STAG) to streamline ad targeting. Ad copy was refined to align with audience intent, and ad extensions, bid adjustments, and location targeting were optimized. We tracked performance weekly to ensure continuous improvement and maximize ROAS.
Results
- Achieved a 3X ROAS, significantly increasing returns on ad spend
- Increased total revenue to $53,882, up from $18,000 in ad spend
- Optimized CPA to $31, reducing cost per acquisition
- Successfully cut wasteful ad spend, improving overall campaign efficiency
This strategic approach led to a significant increase in performance within a 90-day period, delivering strong returns for the SaaS provider.
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