March 13, 2025
A Message from Steff O’Brien
International Women’s Day is a time to reflect, celebrate, and continue pushing for progress. Although this message comes a little later than planned, it’s important to us to share it nonetheless. For Carmella founder Steff O’Brien, it’s deeply personal. It’s about transformation—helping our team, our clients, and our community step into their next level of growth.
At the heart of Carmella, our “why” is to empower and support those around us. It’s about creating opportunities for people to thrive—whether that’s helping a business reach new heights or ensuring our community becomes a place of inclusion and growth.
Women Who Lead, Create, and Challenge the Status Quo
These are the women who inspire the Carmella crew every day. Their stories of leadership, creativity, and resilience drive us to push boundaries, think bigger, and continue to challenge the status quo. From politics to fashion to entrepreneurship, these incredible women have set the stage for future generations to rise, lead, and innovate.
Anne Edwards
Former BC MLA
Anne Edwards was a true trailblazer in British Columbia’s political landscape. As an MLA, she dedicated her career to championing policies that uplifted women and families. Her unwavering commitment to public service continues to inspire future leaders, reminding us of the profound impact one individual can have on provincial governance.
Natasha Oakley & Devin Brugman
Monday Swimwear
When Natasha Oakley and Devin Brugman launched Monday Swimwear, their mission was clear: to make women of all shapes and sizes feel confident in their skin. Their body-positive approach and focus on creating flattering, durable swimwear with buttery-soft fabrics has revolutionized the industry, making comfort and confidence accessible to all.
Joanna Griffiths
Knix
Joanna Griffiths, the founder of Knix, has redefined the way we think about lingerie and loungewear. By prioritizing comfort, inclusivity, and sustainability, Knix offers women of all sizes and shapes the confidence they deserve. Their thoughtful initiatives, such as donating gently used items, reflect the brand’s commitment to community and empowering women everywhere.
These women exemplify the power of leading with purpose, creativity, and a commitment to making the world a better place. They challenge the status quo and continue to inspire those around them.
Read, Watch, Listen
Read: The Second Sex by Simone de Beauvoir
Watch: Hidden Figures
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