Digital Marketing: The What, When, Where and How
With the highly accessible nature of the internet and the total number of users online increasing every single day, the way we shop and purchase products and services is changing at breakneck speeds. For businesses, digital m
How Artificial Intelligence Will Transform Your Business
How to Leverage AI for Your Business for Optimal Growth From predicting customer behaviour to reducing manual data entry, it’s time to learn how to leverage generative AI for business growth. Remember the days of MSN Ch
Turn Browsing into Buying with Retargeting
Retargeting 101: Get Started and Achieve Greater ROI You’ve probably noticed that you’re shown ads for things that you’ve recently searched for online. That’s called retargeting, and it happens because
Spring Cleaning: It’s Time to Refresh your Website!
How to Approach a Website Refresh This Spring A website refresh is a critical aspect of maintaining a strong online presence and ensuring your website stays up-to-date and relevant to your target audience. The process of refr
Digital Marketing Trends For 2024
2024 Digital Marketing Trends What Digital Marketing Trends Will Have the Most Impact in 2024? Digital marketing is constantly evolving, and it’s important to stay ahead of the curve to ensure your business remains competit
How to Measure SEO Performance
How to Measure SEO Performance SEO, or search engine optimization, unites several strategies to improve the website’s position in search results. What can you do to improve SEO? The algorithm used by Google includes more th
SEO Video Marketing: Guide to Utilizing Video Marketing to Increase Traffic and Generate Leads
To grow your business, you need traffic! You need people to see your offer. But what’s all that traffic for if they don’t turn into leads or sales? Your content needs to be structured to drive conversions. And what’s th
Google Business, Maps, and Search Update
Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into th
The Feud Between TikTok & META: How You And Your Business Can Benefit
93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music.
GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will
