GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will
First-Party Data Strategy and How to Use It To Your Advantage
First-Party Data Strategies – Why Do They Matter? Twitter jokes have abounded recently, with people claiming they have “won” email, showing off their 15-gigabyte inbox full to the brim of sales offers, membership re
What the heck is a Facebook pixel?
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