Carmella Marketing

Carmella Social Media Terms Glossary

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Are you ever super confused when a social media guru is talking their own language? You are NOT alone. When Jamie joined the CarmellaCrew (now over a year ago), Stephanie’s social media language confused her on a daily basis. She would try and google the words or acronyms Stephanie had just repeated… and most times, no luck. All of us at Carmella wanted to put together a social media terms glossary for you, so that if you run into one of these social media gurus in the wild, you can follow along with the conversation! 

API – An Application Programming Interface (API) is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.

Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook, Instagram and Google are critical for developing content promotion strategies. The algorithm is ALWAYS changing on these platforms, so make sure to stay up-to-date!

BitlyBitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Facebook or Twitter.

Blog – Blog is a word that was created from two words: “web log.” A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Google likes new content every 21 days. By publishing a blog every 3 weeks this will help with your SEO and search ranking in google.

CanvaCanva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc. Want to feel like a professional graphic designer… we recommend you use Canva!

Clickthrough Rate – Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

DM’s –  Direct messages are private conversations that occur on Twitter and Instagram.

Eventbrite – Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

Facebook Pixel: A pixel is a nifty little tracking code that you place within your website content to collect data, optimize ads based on that data, build targeted audiences, and even remarket your ads to people who have acted on your ad or website.

Follower – In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.

GIF – Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. Tt is pronounced GIF, not JIF.

 Google+ – Google’s social network. It serves as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content. We recommend businesses to actively post on their Google My Business Page, and keep this information up-to-date. It will help with your search ranking on Google!

Handle – is a term to describe someone’s @username. Your Facebook, Instagram, and Twitter each have their own handle. It’s smart to get the same handle across all handles. Our handle is @carmellasocial.

Hashtag – A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#” (i.e. #socialmedia). Social networks use hashtags to categorize information and make it easily searchable for users. Mostly used on Twitter and Instagram.

IGTV – Instagram TV is a new app for watching long-form, vertical video from your favorite Instagram creators. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Better get creating!

Instagram – Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Each post by a user appears on their followers’ Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Did you know that Instagram is a community of 1 BILLION!?

Instagram Pod – Instagram pods are private groups of 10-15 Instagrammers, bloggers, or businesses that have similar audiences, and the desire to increase their Instagram engagement and gain more followers. Instagram pods communicate with each other via Instagram DM’s, and every time someone in the pod publishes a new Instagram post, he or she shares it in the group message thread. Instagram pod members will then click on the post, like it, and leave a genuine comment which encourages other, regular followers to engage with the post too. No spammy comments here!

Later – is an Instagram scheduler and social media platform. A great tool to organize your content from your desktop.. and it even auto-publishes to Instagram! You can also connect your Facebook, Twitter and Pinterest accounts.

Like – A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.

LinkedIn:  is a social network specifically designed for career and business professionals to connect. LinkedIn is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open.

Mention – A mention is a term used to describe an instance in which a user includes someone else’s @username in their post to attribute a piece of content or start a discussion. Remember to look up the person or business’ handle before mentioning them in your post.

Pinterest- Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing “pins” through collections called “boards.” Boards are typically organized by theme, such as: Food & Drink, Women’s Fashion, Gardening, etc. Users have the ability to “pin” and “repin” content that they like to their respective boards. If you are contemplating creating a business profile on Pinterest, ask us 🙂 and we will give you our professional opinion.

PPC – Pay per click is an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through. Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid — or the highest amount they’re willing to pay — for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.

Retargeting – Retargeting is an online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database. For more on how a retargeting campaign works, check out this beginner’s guide.

SEO – Search Engine Optimization. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Troll – A troll or internet troll refers to a person who is known for creating controversy in an online setting. They typically hang out in forums, comment sections, and chat rooms with the intent of disrupting the conversation on a piece of content by providing commentary that aims to evoke a reaction. NO ONE LIKES TROLLS!

User-Generated Content – Content in the form of blogs, videos, reviews, photos, quotes, etc. — that is created by consumers. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative. It is also a great way to build a community around your business!

Vlogging – Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube.

If you think we may be missing a term or you are curious about a definition, be sure t reach out to us, via the form below! And don’t forget to be SOCIAL on social media 😀.  

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