Why Your Campaign Needs An Optimized Landing Page

By November 6, 2020Digital Marketing

Today, on the Carmella Blog we are taking a look at why you should optimize your landing pages. Did you know, you have less than 10 seconds to capture the attention of a potential customer online? Would you then say, first impressions are pretty important online? Yeah, we think so, too. 

With that said, we also recognize that when you are building a landing page for any ad campaign you are looking for the associated landing page to convert viewers to customers, and not just convert once or twice, you want it to convert time and time again. 

So let’s crack off with, what is a landing page? We refer to the first page a user comes to after clicking your link in a Facebook post, Google Ad or any traffic source, as a landing page. 

On a landing page, you want to have just ONE major call to action (CTA) instead of the several desired actions that you normally would see on an average home page. On a landing page, you don’t want to have several competing CTA’s, you want just one main CTA that will direct every user’s attention to that action and thus, move them into the funnel.

Alright, now that you understand the main priority of a landing page, how do we get them to convert so well? When building an optimized landing page, you need to keep your CTA focused and make sure you are only targeting a specific type of customer. The more landing pages you have for your various customer groups, the more you are going to see your optimized landing pages convert. Still with us? If you focus some of your energy on tailoring your specific landing pages to those specific groups, and using a strong CTA, your landing page and ads should convert time and time again. It’s like walking into a retail store that is filled with your one favourite thing, this would create a much higher likelihood of you making a purchase.

Additionally, there are different types of landing pages you can use for your campaign. There are email landing pages, sales, free trial, and lead gen landing pages. It’s all about what your end goal happens to be. For each type of landing page, there are different elements we recommend that our clients include when optimizing a landing page, but the main ones are: an attention grabbing headline, a hero image, the body text, and a strong CTA. 

Once you have your landing page optimized and ready to go, the next step is to test your landing page in real-time. You are going to want to monitor the results of your landing page and campaign over the first few hours, and throughout the first entire day. Tweak and make changes to your landing page to ensure your campaign is delivering the results you want. If you are only getting a 2% result, you’re going to need to make changes to your offer or otherwise to help your page do its job. 

Overall, optimization takes some thoughtful, consistent effort, but it’s always worth it – trust us! We could go on and on about landing pages and how to optimize them for the results you are looking for, but you could also leave it up to us – the professionals. If you are still unsure of how to create an optimized landing page – connect with us. The CarmellaCrew will work our magic to create the campaign that you’ve been dreaming of.

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