7 Ways to Convert Ecommerce Browsers Into Buyers

Convert E-commerce Browsers Into Buyers

1. Optimized landing pages
2. Transparency is Key
3. Convert E-commerce Browsers with Personalization
4. Multi-channel Retailing
5. Make Checking Out Easy
6. Use Direct Mail Marketing
7. Test, Learn, Implement, and Repeat

When you are designing your site and looking for ways to convert e-commerce browsers into buyers, it might help if you think of it as your physical store. Think about how browsing customers want to move through your store to see and experience your products.

For example, what would you put in the font window to entice and draw them in and then what items would you place around to keep the customer shopping.

1. Optimized landing pages

It’s important to use imagery and text to make the customer experience positive emotions, you want them to feel smart, appreciated, inspired, and excited about your products. Because consumers don’t just buy products “They Buy Better Versions of Themselves”. Having optimized landing pages for your products that searchers are landing on is also ideal and a great way to build your keyword ranking. When coming up with your keywords, it is important to think about your ideal clients and how they would search for your products. Generally, those who are looking to buy will use transactional keywords in their searches.

Therefore, as an e-commerce store, it is important to have transactional words such as, buy, review, products, discount, etc. on your landing pages. These words tend to attract and convert the right buyers.

2. Transparency is Key

Consumers today are craving value and transparency in brands. They are going out of their way to find social proof and doing lots of research before they commit to buying a product.

When consumers are viewing your products, they might be apprehensive about buy up front, so it is up to you to confirm their decision that this product is best suited for them.

One way of doing so is by including testimonials to your products to help convert these undecided buyers. You may want to also include detailed descriptions of the products. By being transparent about your products and letting real people give real reviews, you are building trust within your brand.

Other ways to show transparency are by making your refund policy and shipping details easy to find. By having a clear refund policy, and comprehensive shipping information available, customers will be more likely to commit to a purchase.

3. Personalization

Creating a personalized shopping experience is about creating a particular emotion between the consumer and your brand.

Consumers are more likely to buy when they can better envision how your products will fit into their lives. The more clearly customers can see your products meeting their needs, the more likely they are to make a purchase.

Therefore, consumers expect for brands to understand what they’ve bought in the past and help them determine what they should buy next.

While customers are browsing, you may want to list similar products, or products that go well with what they are looking at now. By showing similar or more products, the customer may decide to go for a more expensive product  or add more products in their cart then they originally intended.

4. Multi-channel Retailing

Today’s consumers shop in a variety of ways, you need to understand their shopping behaviours and journeys in order to maximize the path to purchase. The key to a successful shopping experience is to utilize multiple online channels, ie. website, mobile apps, marketplaces and social media. Ensure that your marketing strategies and products are geared toward enabling customers to convert on any channel. Your goal is to deliver a seamless experience across all channels, including different devices that consumers are using to interact with your business.

5. Make Checking Out Easy

Don’t lose your customers at the very end. It is very important that you have an easy-to-use checkout system with a limited number of steps between the customer adding an item in their cart and actually finishing the purchase. Have a checkout system where you can enter your billing and shipping information (on the same page, which is ideal).

You also want to have a guest check out; do not oblige customers to register before buying, or you will lose them. Creating a guest checkout will allow you to remove any potential obstacle between you and a new customer. Remember, a lot of your customers will use their phones to make purchases. It is important to build a mobile website that makes the mobile purchase as easy as possible. The easier this process is, the more sales you will generate.

6. Use Direct Mail Marketing

Direct mail can be both physical and digital. It is a great way to break through the clutter and engage with your customers. You can also create a remarkable experiences throughout all stages of the customer journey—buying, onboarding, and customer retention. It is also beneficial to hand out extra incentives like promotions, etc. Use abandoned cart emails. Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. You are simply reminding them of the products that they have forgotten about. It is a great friendly reminder to your customer and the recovery rate will surprise you!

7. Test, Learn, Implement, and Repeat

Use what technology has given you! If you look at your data and analytics, you will be able to see what’s working and what’s not, gaining further insight to understanding your customers and their path to purchase. You can also get a better understanding of who you are selling your products to. Run SEO crawls and heat maps to rework your landing pages, and alter your online shopping experience. By understanding your data, you can come up with new engagement tactics and marketing strategies to build on customer retention or find new customers.

The key to success is to know your customers and for them to know you and your brand. Keep your brand dialogue simple, transparent, and relatable. Create an interactive, personalized, multi-channel shopping experience, that is easy to use and builds the customer’s confidence.

The e-commerce world is flourishing and filled with many opportunities for growth and success.By following each of these steps, you should be well on your way to a booming e-commerce shop.

Good Luck!