From Clicks to Sales: How Product Photographs Can Make or Break Your E-Commerce Business

The Impact of Product Photography on E-Commerce Success Boost Your E-Commerce Sales with Compelling Product Photography Product images in the realm of e-commerce are crucial to the success of a transaction. High-quality and informative product images are essential in assisting clients in making purchase decisions because online buyers are unable to physically touch or research […]

Digital Marketing: The What, When, Where and How


With the highly accessible nature of the internet and the total number of users online increasing every single day, the way we shop and purchase products and services is changing at breakneck speeds. For businesses, digital marketing (which is defined as any marketing that uses an electronic device or the internet) is a way to […]

How Artificial Intelligence Will Transform Your Business

How to Leverage AI for Your Business for Optimal Growth From predicting customer behaviour to reducing manual data entry, it’s time to learn how to leverage generative AI for business growth. Remember the days of MSN Chat messenger? (If you were born after 1999, it was like iMessage, but you logged in from your computer […]

Turn Browsing into Buying with Retargeting

Retargeting 101: Get Started and Achieve Greater ROI You’ve probably noticed that you’re shown ads for things that you’ve recently searched for online. That’s called retargeting, and it happens because advertisers want to show their ads to people who are most likely interested in what they have to offer. It can be a powerful tool […]

Spring Cleaning: It’s Time to Refresh your Website!

How to Approach a Website Refresh This Spring A website refresh is a critical aspect of maintaining a strong online presence and ensuring your website stays up-to-date and relevant to your target audience. The process of refreshing your website involves updating and optimizing various elements of your website, including its design, content, and functionality. In […]

Digital Marketing Trends For 2023

Digital Marketing Trends

2023 Digital Marketing Trends What Digital Marketing Trends Will Have the Most Impact in 2023? Digital marketing is constantly evolving, and it’s important to stay ahead of the curve to ensure your business remains competitive. As we move into 2023, there are a number of digital marketing trends that are likely to gain traction. This […]

How to Measure SEO Performance

SEO measurement

How to Measure SEO Performance SEO, or search engine optimization, unites several strategies to improve the website’s position in search results. What can you do to improve SEO? The algorithm used by Google includes more than 200 ranking variables. Due to this, activities range from relatively straightforward ones to technically demanding tasks, including: optimizing pages […]

Google Business, Maps, and Search Update

Google Search Engine Optimization

Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into the ether of the interweb- don’t worry you can still access your new Google Business account […]

The Feud Between TikTok & META: How You And Your Business Can Benefit

93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music. In order to compete with this rapidly growing application, META implemented Reels on Instagram in 2020, following Facebook […]