How to Measure SEO Performance
How to Measure SEO Performance SEO, or search engine optimization, unites several strategies to improve the website’s position in search results. What can you do to improve SEO? The algorithm used by Google includes more th
SEO Video Marketing: Guide to Utilizing Video Marketing to Increase Traffic and Generate Leads
To grow your business, you need traffic! You need people to see your offer. But what’s all that traffic for if they don’t turn into leads or sales? Your content needs to be structured to drive conversions. And what’s th
Google Business, Maps, and Search Update
Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into th
GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will
Using LSI in SEO: How to Drive Sales With Latent Semantic Indexing
If you are a business owner, you know how important efficient marketing is to make sales. Marketing strategies can be confusing, which is especially true if you are trying to manage business operations on your own. Understand
5 Simple and Effective Link Building Strategies in 2021
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