Google Business, Maps, and Search Update
Google My Business will be Replaced with Google Search and Google Maps in July 2022 The Google My Business (GMB) app is officially dead. But before you start writing a eulogy or panic that your business will disappear into th
The Feud Between TikTok & META: How You And Your Business Can Benefit
93% of businesses say they’ve landed a new customer thanks to a video on social media (O’Neil, M. 2018). In 2019, when everyone remained at home, TikTok became a phenomenon with its short-form video and trendy music.
GA4 Has Arrived: Here is What You Need to Know
On March 16, 2022 Google announced the end of an era as we know it; Universal Analytics (also known as GA3) is being retired. Marketers around the world who have been relying on GA3 since its release in October of 2012, will
7 Marketing Techniques To Grow Your Online Business
As the year 2022 begins, we are witnessing a rapidly changing landscape. Life has gone virtual as working, socializing, shopping and ordering online becomes the norm as a result of the COVID-19 pandemic. Many hidden professio
Using LSI in SEO: How to Drive Sales With Latent Semantic Indexing
If you are a business owner, you know how important efficient marketing is to make sales. Marketing strategies can be confusing, which is especially true if you are trying to manage business operations on your own. Understand
5 Notable Digital Marketing Trends in 2022
Digital marketing is ever-evolving and never gets left behind – so it’s important to follow some of the more notable trends that can affect your business. And in this article, we will share with you 5 digital marketing tr
5 Ways Google My Business Improves Your Search Engine Optimization
Over the years, Google has proven to be the king of SEO for a variety of reasons. According to recent data, 84% of people use Google at least three times a day, with the search engine processing 3.5+ billion queries daily. Wi
The REEL Story: How to Use Reels to Get Noticed on Instagram in 2022
Have you ever struggled with Reels? Spending so much valuable time editing, adding music, and creating captions, all while asking yourself what is the point of this little video? Well grab your mobile device and jump on board
First-Party Data Strategy and How to Use It To Your Advantage
First-Party Data Strategies – Why Do They Matter? Twitter jokes have abounded recently, with people claiming they have “won” email, showing off their 15-gigabyte inbox full to the brim of sales offers, membership re
Are You Killing Your Sales Through These Common Email Marketing Mistakes?
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